EA Claims Battlefield 3 Is “Flat Out Superior” To Call of Duty
“We know we have a big competitor,” EA CEO John Riccitiello stated in an investor’s meeting. “But head-to-head with Call of Duty in Q3, we have the superior game engine, a superior development studio, and a flat out superior game. Our goal is to significantly gain share in the huge FPS category and to put the other team on defense.”
Bold words, backed by bolder reality. At least on the part of game engine, with Activision feeling that Modern Warfare 3 should not have an advanced engine as it wold be “counter-productive.” Supported again by a significant increase in pre-orders to date, the Battlefield series currently sees a 700% rise “versus the same period before the launch of Battlefield: Bad Company 2.”
“A lot of people are telling us they want to play this game on day one,” the CEO insisted.
“This game is designed to take that game down,” he explained, referring to Battlefield 3. “If you’re looking for a battle of the titans – Red Sox vs Yankees… Microsoft or Google – and what the tip-off point is for this holiday season, this is it.”
Though Activision still has not announced a Call of Duty title for 2011, expectations lie in the final Infinity Ward title, Modern Warfare 3 to drop mid-November.
Will Battlefield 3 be able to sum up the audience that made Black Ops the best selling title of all time? Likely not, but expect EA to make a significant dent into the Activision dominated market this year.